Todays Dental News Xaña’s Marketing Gold

The Dental Marketing Time Machine: What I Wish I Knew 20 Years Ago

Please don’t call me “old.” “Experienced,” on the other hand, is an adjective I’m fine with. With a couple of decades under my.

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AI in Dentistry Todays Dental News Viewpoint Xaña’s Marketing Gold

Are You Using AI in Your Dental Marketing?

Unless you’ve been living under a rock or spending an excessive amount of time binge-watching Netflix, you know that artificial intelligence (AI) is.

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Todays Dental News Xaña’s Marketing Gold

The Art of Failure: What You Can Learn From Your Latest Dental Marketing Flop

Henry Ford once said, “Failure is simply the opportunity to begin again, this time more intelligently.” He was referring to the development of.

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Todays Dental News Xaña’s Marketing Gold

Dental Marketing Isn’t a Laughing Matter (But Maybe it Should Be)

As a dentist, you obviously take the care and well-being of your patients seriously. There’s no doubt they appreciate that. In spite of.

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Todays Dental News Xaña’s Marketing Gold

The Love/Hate Relationship Between Dentists and Marketing

Would I call dentistry and marketing a perfect match? Sometimes, yes. Sometimes… not so much. When things are going right, it can be like a.

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Todays Dental News Xaña’s Marketing Gold

Dental Marketing in 2023 – Already?

If you’re anything like me, you are currently heads down in your work, with an all-hands-on-deck attitude just to make it through the.

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Todays Dental News Xaña’s Marketing Gold

Want a Memorable Dental Brand? Create Something Worth Remembering

Last week I was talking to a client about the long term vision for his practice, and he told me “I want to.

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Todays Dental News Xaña’s Marketing Gold

Dental Social Media – A Love/Hate Relationship

Social media celebrates its 25th birthday this year. Amazingly, social media was not invented by Mark Zuckerberg – he was just a fresh.

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Todays Dental News Xaña’s Marketing Gold

What Does “Normal” Dental Marketing Look Like?

There’s a well established psychological concept in marketing called social proof. Essentially, social proof means that none of us want to be the.

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Todays Dental News Xaña’s Marketing Gold

Dental SEO is Dead? Poppycock

Every few years, the rumors resurface. “SEO is dead!” a dental client will dramatically tell me. Rather than dismissing their claim outright, I’ll.

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